On the one hand, having more products on the sales floor has proven to increase sales. The question of how much merchandise to have on display is an important one - and the answer is not clear-cut. Ensure that your product quantities are appropriate If you find that your customers do indeed follow the country’s vehicle patterns, then you’ll know where to place new arrivals and other inviting elements. Our recommendation? Test out the theory for yourself. In these small studies, we noted that in countries with right-hand driving, where traffic circles move in a clockwise pattern, shoppers in stores may be more comfortable moving in the same direction. The pattern of movement in the supermarket is counterclockwise in the United States, but PathTracker studies in the UK, Australia, and Japan show a much greater tendency for shoppers to move in a clockwise pattern there… traffic patterns in the store may also be affected by vehicle traffic patterns outside. As Herb Sorensen, author of Inside the Mind of the Shopper noted: So which shopping direction theory should you believe? It looks like there is stronger evidence supporting the theory about driving behavior. Consumers in the UK and Australia for instance, drive on the left side of the road so they have a tendency to explore stores in a clockwise manner while consumers from right-hand driving countries like the US usually turn right when they enter a shop. However, other studies indicate that shopper direction has more to do with their vehicle traffic patterns. On one hand, some claim that since most people are right-handed, they instinctively turn to the right and explore the store in a counter-clockwise direction. There’s quite a bit of debate about whether or not retailers should lead customers in a clockwise or counter-clockwise fashion inside their stores. And unlike the other layouts, you’re not prodding people to use a path around your store instead, shoppers are encourage to browse and go in any direction. You’re not limited to floor patterns or shelves that have to be placed at certain angles.
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Free flow planĪ free flow layout affords you the most creativity. Go with this layout if you’re showcasing trendy products. The geometric floor plan utilizes racks and fixtures to create a unique store feel and design. According to the Houston Chronicle, the angular floor plan is usually adopted by high-end retailers and it “reduces the amount of display area you have but focuses instead on fewer, more popular lines.” Geometric floor plan This store layout consists of curves and angles to give off a sophisticated vibe.
You position your fixtures and merchandise in such a way that you create a path to guide that guides shoppers around your shop. This layout encourage customers to “loop” your store. It’s one of the most economical store layouts and is mostly used in large retail spaces, supermarkets, and in stores that primarily use shelving to showcase their merchandise. This floor plan involves positioning shelves or racks in straight lines to create an organized flow of traffic. While there are plenty of store arrangements that you can adopt, here are the most common ones in retail: Straight floor plan
These are just some of the questions you have to ask when deciding on your floor plan. What are your customers like? Are they shopping in a hurry or can they take their time? Do they prefer self-service features or will your associates guide them throughout the store? Do want to find exactly what they need efficiently, or are they open to discovering items along the way? The choice of which one is right for you will depend on a number of factors including the size of your store, the products that you sell, and more importantly, your target market. Your floor plan plays a critical role in managing store flow and traffic.
Go through them below and see if you can apply any of these pointers to your store’s layout and merchandising. In this post, we’ll explore common tactics that you can implement when planning the arrangement of your store. Planning the layout of your store is both an art and a science - it requires creativity, psychological insights, and testing.
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